Marcel is a digital marketing agency based in the River North area in downtown Chicago. Founded in March 2003, Marcel remains one of the original and most well established digital marketing firms in the United States. While working at AOL Time Warner, Ben’s boisterous client became fed up with big company bureaucracy, pounding his fists on the desk and demanding to know why he shouldn’t shift his entire budget to Google Adwords. At the time, Ben was only familiar with the corporate relationship burgeoning Google had secured with AOL. However once his client explained that he could purchase advertising with Google where his ads would only run when people were searching and only pay when people were clicking, Ben thought it best to research this new technology. When the time came to launch their business, Ben and his then business partner asked Marcel if they could name the company after him. He agreed. And continued to pound his fists.