When we say “outside the box” we are referring to our ability to get creative, solve problems and deliver results by employing methods that are beyond the scope of “normal SEO.” We recognize that there is no one right way to do things and sometimes we are called upon to find a different way to skin a cat. We do some things a little differently than the vast majority of our competitors. Most SEO companies create backlinks and focus on getting their clients ranked in the search engine result pages (SERPS). We do that too. However, we believe that by focusing on organic rankings exclusively, most of our competitors are missing the bigger picture.